Material Girl’s NYC-Hopping Fall Campaign - Stardoll

Photo: Courtesy of Material Girl

Madonna is the ultimate style icon, and the apple didn’t fall far from the tree with her daughter Lola, who consistently steps out in youthful yet chic ensembles. Kelly Osbourne, who comes from a whole different family of music royalty, has become our go-to girl when we’re looking for edgy outfit inspiration. Put the three together and you’ve got young, fun fashion perfection, a.k.a the Material Girl fall campaign.

Photo: Courtesy of Material Girl

Material Girl, designed by (who else?) the original material girl herself Madonna and her business-minded 14-year-old daughter, has been one of our favorite clothing lines ever since it launched last year. The brand has totally mastered the urban and funky meets girly and flirtatious look. For their fall campaign, the pair shot their model, Ms. Kelly Osbourne, all over New York City, focusing on some of the fashion capital’s most notable landmarks including Times Square and Rockerfeller Plaza.

Photo: Courtesy of Material Girl

The just-released campaign images and behind-the-scenes shots from the shoot have got us psyched for when the new pieces hit Macy’s for fall. On our must-buy list? The can-I-have-that-now-please shearling jacket, ultra-cool graphic printed tee, feathered necklace, and perfect-for-layering sheer crop top.