- Elle.Stardoll
Madonna’s Launching Another Collection—for Adults
Photo: Getty Images
After years of being asked to put her name on a not-capsule collection Madonna finally gave in two years ago. She and her daughter Lourdes created the Material Girl collection with Iconix, for Macy’s. It has, of course, become a huge hit, so the superstar’s announced her plans for phase two—a contemporary collection aimed at adults called Truth or Dare. While Material Girl’s used starlets like Taylor Momsen and Kelly Osbourne in their campaign, Madonna will be the face of Truth or Dare, which will launch next year. The collection will include a fragrance (Madonna’s first, made by Coty) as well as accessories like shoes, bags and lingerie. And though it’ll be sold at Macy’s in the beginning, they plan on expanding distribution in 2013. And we hope that by “expanding distribution” they eventually mean flagship Madonna stores because a line called Truth or Dare by a woman like Madonna lends itself to quite a decorating scheme.
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