Hello, dolls!

"It's a crime not to prime" - Napoleon Perdis

And it's absolutely true. Have you ever gone out, done a glamorous face of makeup - only to have it slide off your face within the first few songs of the night? Or noticed your pores peeking out underneath your foundation? Maybe you've had a horrible breakout after going for a full coverage look?

Most of us have been there - and we need only listen to makeup maestro Napoleon Perdis to understand why. Primer is an essential part of any makeup routine, and there is simply no excuse for forgoing it - if you wear makeup on a daily basis and do not use some form of primer, you are seriously missing out.

When you use foundation, concealer, BB cream etc, you are setting it right onto your skin. Especially with heavier coverage products, you need to create a barrier between your makeup and your pores. This will ensure your makeup looks so much smoother and flawless and will decrease breakouts and protect your pores. Giving your makeup something to cling to, rather than sink into your skin, will make it last longer at a party, in extreme weather, and in day to day life. Primer helps you to get the most out of your makeup by decreasing the need for reapplication.

There are hundreds of primers - ensure you shop around to find one to suit your skin type and the kind of makeup coverage you use. Some of the most popular primers include the NYX Pore Filler, Benefit Porefessional, Smashbox Photofinish Primer, Urban Decay Primer Potion, and the NYX Studio Perfect Primers.

Lauren xox